Have you rehearsed something for the inevitable question, "Why Music Education?" Create your elevator pitch to fit your students, school, and community. However, be ready for the "Why" question for your program.
Daniel Pink (2012) argues that we are all involved in some aspect of sales as part of our work. Every good salesperson should be able to succinctly present the benefits of their idea, product, or service during a brief elevator ride. What should an elevator speech for music education include?
We understand the myriad of aesthetic and relational benefits, including Music for Music's sake, that the Music Community knows to be true. In some circles — especially around budget time or helping pass a bond referendum — I found having some additional ammunition (or points to convey) helpful. For me, through the public relations professional development I experienced as a central office administrator, then testing and refining, I settled on the following:
Strong music education programs increase the “bang for your educational buck.”
Music classes:
• Have high potential student/teacher ratios,
• Fulfill graduation requirements,
• Help increase attendance, graduation rates, and test scores.
Music is a high-yield investment in our students, schools, and community.
Here is what ChatGPT synthesized and made AI-ish:
Elevator Pitch for Music Education:
"Music education is more than just an elective—it's a high-return investment in our students, schools, and communities. Strong music programs enhance the 'bang for your educational buck' by offering high potential student-teacher ratios, fulfilling graduation requirements, and boosting overall school performance. Music classes contribute to increased attendance, higher graduation rates, and better test scores. As a core part of a well-rounded education, music empowers students to excel academically, socially, and creatively, making it a critical component of a thriving educational system."
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